In this slow real estate market, how long would you let your home sit on the market with no offers before looking for a solution? Would you accept your real estate agent’s advice and cut your listing price dramatically to generate interest? What if giving up all your equity by selling at a rock bottom price still wasn’t enough to generate a sale?
After completing her home staging business training, Staging Diva Graduate Kathy Vernon of Texas-based Staged by Dream Weavers staged a house that had been on and off the market for two years and was attracting no interest.
Like many home sellers who havenât decorated their homes to sell quickly, the owner of this home was enduring a significant inconvenience by not being able to sell his house. In this case, commuting to and from work required 3 hours in the car every day.
The first couple to see the home after it was decorated to sell ended up making an offer and there was a back up buyer in place in case the first offer didnât go through. The homeowners were thrilled and relieved that their lives could go on without being stuck with their non-selling house. “As a new home stager, it was wonderful to see that I could use my natural talent to change a familyâs life,” said Kathy Vernon.
A professionally staged home speaks to buyers on an emotional level and allows them to picture their lives there. The house Kathy staged hadnât pick up and moved to a different “hotter” location, and there were no renovations done. If that same home had been staged two years prior it probably would have sold just as quickly (but for a whole lot more) because home staging works.
With results like this, you have to question why a home seller would not invest in home staging to get a quick sale for the best price possible.
If your home has been sitting on the market for too long, or if you’re just getting ready to list your home, visit the Staging Diva Directory of Home Stagers to find a stager in your area. This resource was created by The Staging Diva®, Debra Gould, to make it easy for homeowners and real estate agents to find a home stager in their area. Gould is the founder of the Staging Diva Home Staging Business Training Program and President of internationally recognized home staging company Six Elements Inc.
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